We begin by listening to the changes you hope for.
Dr. Choi personally provides your consultation and treatment,
working with you to find the care your face needs.
A perspective on beauty,
informed by science.
What concerns you,
and what would you like to change?
We begin with time to listen and a careful examination.
At HIN, I personally consult, assess, plan, and perform your treatment. What we discuss in your consultation guides the procedure. At your next visit, the same doctor who knows your progress continues your care.
We consider both the changes you need today and your care in the years ahead. Beyond a single procedure, I hope to be a doctor who understands your face over time.
Good treatment calls for skill, care, and attention to detail. We limit treatment appointments to 10 patients a day so that essential checks and delicate adjustments are never rushed. This protects the time each patient needs.
We take particular care when selecting substances injected into the body, including fillers and skin boosters. Quality and safety come first, followed by suitability for each treatment. Choosing what enters your body is part of a doctor's responsibility.
Drawing on physics, medicine, and medical science, we study how treatments work and how they can be improved. Dr. Choi holds three patents concerning lifting threads, a precision filler injection device, and a laser handpiece, and continues to study the technologies and techniques used in practice.
We do not rely on exaggerated advertising. We explain the changes you may expect, the limits of treatment, and the recovery process. We believe trust in HIN grows through the care patients experience and the recommendations they share.
Even procedures with the same name should differ in location, depth, intensity, and recovery care from one person to another. We design your treatment around facial structure, patterns of aging, your goals, and your schedule.
By reducing advertising costs and the expense of running a large practice, we have reduced the burden of treatment prices. We focus on quality materials and sufficient time with each patient, aiming to offer reasonably priced care that can be continued over time.
Tell us what concerns you, what you hope to change, and your previous treatment experience.
After examining you personally, we will discuss the treatments you need and their sequence.
Facial changes do not occur in just one layer. Skin texture, fat distribution, muscle movement, and skeletal support work together to shape your appearance.
At HIN, treatment begins with understanding where and how change has occurred, before choosing a procedure.
We assess everything from surface tone and texture to dermal elasticity. Even similar concerns about pores or fine lines may call for different treatment depths and intensities, depending on skin thickness and condition.
From the first assessment to follow-up,
the same doctor follows your care.
We listen to your goals and previous treatment experience, then assess your skin, facial structure, and movement during expression.
We explain the treatment you need now, its sequence, and the recovery schedule. Together, we develop a long-term care plan that considers future changes.
I perform your treatment personally, based on the consultation and assessment. We consider both stimulation and recovery, and adjust subsequent care according to your progress.
Treatment begins with the changes you want,
not the name of a device.
This treatment delivers radiofrequency energy through fine needles. At HIN, settings are selected according to skin thickness, condition, and areas of concern, alongside cooling and post-treatment recovery care.
Redness, swelling, and pinpoint bleeding may occur. Recovery time and results vary from person to person.
Why we choose this technologyUlthera uses focused ultrasound. We plan treatment areas and energy delivery according to facial volume, laxity, and tissue depth.
Pain, swelling, bruising, and temporary changes in sensation may occur. Suitability depends on your facial condition.
Ask about a consultationUsing CURAS HYBRID, we plan laser treatment according to the pattern of pigmentation, including melasma and dark spots, and how the skin responds. We assess pigment type and past treatments, then adjust intensity and intervals to your condition and progress.
Pigmentation may recur, and post-inflammatory hyperpigmentation or hypopigmentation may occur. Treatment needs adjustment as your skin responds.
Ask about a consultationWe use hyaluronic acid fillers to plan facial support and contour. Bone structure, soft tissue, and facial movement guide the choice of injection sites and products.
Bruising, swelling, asymmetry, and, rarely, serious complications such as vascular occlusion may occur. Careful assessment and meticulous treatment are essential.
Ask about a consultationD-ALL is HIN's original injectable skin booster program, reflecting Dr. Choi's approach to care. When planning a treatment that stimulates the skin, we also assess the skin's ability to respond and recover. D-ALL begins with bringing the required procedure and recovery care together as one treatment plan.
The main ingredient is PDRN derived from salmon DNA. Centered on injectable PDRN medicines used in wound care, the program combines physician-selected ingredients according to skin condition and treatment goals. The doctor personally decides which materials to use, where to inject, and how to administer them.
At HIN, recovery is as important as treatment intensity. D-ALL aims to support skin regeneration and recovery and may be used on its own or alongside treatments such as Virtue RF or Ulthera, depending on skin condition. The depth and intensity of stimulation and the recovery plan are tailored to the individual.
Skin thickness, dryness, sensitivity, and previous treatments differ even among people receiving the same procedure. After assessing your skin, we choose the ingredients and injection plan, decide whether to combine treatments, and adjust subsequent care according to your progress.
D-all · Registered trademark held by Choi Kyeong Rok
Trademark registration No. 40-1471293
Registered April 19, 2019 · Class 05
Ingredients and suitability are reviewed during consultation. Pain, bruising, swelling, and allergic reactions may occur at injection sites. Treatment response and recovery time vary.
Ask about D-ALLSelect a treatment to read more.
Where the energy goes, and how it gets there.
We plan the intensity of stimulation together with recovery after treatment.
We consider both the energy delivered to the skin and the heat burden on its surface. At HIN, needle depth, RF settings, and cooling are adjusted to your skin's condition.
From physics to medicine,
from research to personal care.
I bring together a physicist's understanding of principles, clinical experience in medicine, and research into medical devices. I personally consult and treat, explaining both the reasons behind each choice and the plan ahead. My aim is to understand each patient's face and progress over time.
Questions encountered during treatment have led to improvements in medical devices. Dr. Choi holds three registered patents covering lifting threads, a filler injection device, and a laser handpiece.
Korean patent registration 10-1391659
Korean patent registration 10-1439228
Korean patent registration 10-1765491
By appointment, with up to 10 treatment patients per day.
Please email us with your treatment interests and preferred visit dates.
From consultation to planning your visit.
Information for our international patients.
Please email us first with your treatment interests, travel dates, and previous treatments. Mention your preferred language.